TONG is based in Belgium, at the heart of Europe.
The word is Flemish for "tongue".

TONG N°10
Bordeaux

Bordeaux doesn’t need a lot of attention and explanation, and nor does it care about it; throughout history Bordeaux has displayed outstanding survival skills and has always taken well care of its own business. Bordeaux often displays short-term views of society’s socio-economic, cultural, political and other developments, so in many ways it exemplifies the mercantile spirit. There’s nothing wrong with that. The articles in this issue aren’t for or against Bordeaux. We have attempted to feature as many relevant issues as possible. Consider this issue to be a SWOT analysis (strengths, weaknesses, opportunities, threats). It may not be complete, but it should stimulate you to think about what comes next. For many reasons, Bordeaux will probably never fall. On the contrary, Bordeaux’s wine style not only was but still is a textbook example for many of the world’s quality red wines. It is also a marketing pioneer, simply because the world is constantly looking at it through a magnifying-glass.

Content
 

Bordeaux is a survivor
About Bordeaux's problems with climate change
by Fiona Morrison MW
 
It may be time for a new classification
A new classification of Médoc châteaux, based on their current prices
by Benjamin Lewin MW
 
The secret identity of wine
Why we need Robert Parker
by Filip Verheyden
 
The stubbornness of Bordeaux
The sad situation of the small producer in Entre-Deux-Mers
by Chantal Smeets
 
My week at the "En Primeur 2010"
A view behind the scenes with Jancis Robinson's diary
by Jancis Robinson OBE MW
 
Do the Chinese love Bordeaux?
The truth about Bordeaux's current love affair
by Fongyee Walker and Edward Ragg
 
The taste of Bordeaux
How viticulture and winemaking influence the appearance and taste of young top Bordeaux
by Filip Verheyden
 
Fiona Morrison MW
Scot Fiona Morrison MW was born in the United States and raised in Britain. She started her wine business career in the US, moving to France in 1992 where she worked as the international PR spokesperson for the Bordeaux Wine Council (CIVB) until 1997. She is married to Belgian Jacques Thienpont, owner of Le Pin in Pomerol, and travels between Belgium and Bordeaux. Morrison is also a writer who contributes to wine magazines worldwide.

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Benjamin Lewin MW
Benjamin Lewin MW’s qualifications in science and wine give him unique authority. The founding editor of Cell, a leading international journal on biology, he has written several books on scientific subjects. He qualified as a Master of Wine in 2008. Lewin currently writes on wine in an easy but scientifically-grounded style. He has published "What Price Bordeaux?", "Wine Myths and Reality", and "In Search of Pinot Noir", and is working on his next book, which will be on Cabernet Sauvignon.

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Filip Verheyden
Filip Verheyden is TONG's editor and publisher. After a Masters in Flemish and Dutch literature, he worked as a professional chef in his native Belgium. In 2004, after being a food critic for 10 years, he launched his own publishing house and started studying about wine. In 2010, he was elected "Belgian Wine Personality of the year", and in March 2011 TONG won the award for "Best Wine Magazine in the World" from the Gourmand World Cookbook Awards. Verheyden is a Master of Wine candidate.

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Chantal Smeets
Originally from The Netherlands, Chantal Smeets runs a small estate of 7 hectares owned by her family with vineyards in the Entre-Deux-Mers and Côtes de Castillon in Bordeaux. At Château Cadaulan, she produces red wines from Merlot, Cabernet Franc and Cabernet Sauvignon since 2008. Smeets is also a Master of Wine candidate.

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Jancis Robinson OBE MW
Jancis Robinson OBE MW (OBE: “Officer of the Order of the British Empire”) is among the world’s leading wine writers. She became a Master of Wine in 1984, the first person outside the trade to earn the title. She is the Financial Times’ wine critic, has her own website, www.JancisRobinson.com, and writes for international magazines and newspapers. Along with Robert Parker’s, her scores on Bordeaux are the most respected.

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Fongyee Walker and Edward Ragg
Fongyee Walker and Edward Ragg founded Dragon Phoenix Fine Wine Consulting in Beijing in 2007. Walker is mainland China’s only Master of Wine candidate and passed her MW Theory exams in 2010. Ragg is an Associate Professor at Tsinghua University where he teaches literature and is founding the Tsinghua International Wine Programme. Together they write for the world’s wine magazines and various Chinese publications, whilst Dragon Phoenix provides consulting services to wine trade bodies, international wineries, private clients and the China food-and-beverage sector.

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Filip Verheyden
Filip Verheyden is TONG's editor and publisher. After a Masters in Flemish and Dutch literature, he worked as a professional chef in his native Belgium. In 2004, after being a food critic for 10 years, he launched his own publishing house and started studying about wine. In 2010, he was elected "Belgian Wine Personality of the year", and in March 2011 TONG won the award for "Best Wine Magazine in the World" from the Gourmand World Cookbook Awards. Verheyden is a Master of Wine candidate.

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